beardbrand.com

beardbrand.com is SSL secured

Free website and domain report on beardbrand.com

Last Updated: 27th June, 2021 Update Now
Overview

Snoop Summary for beardbrand.com

This is a free and comprehensive report about beardbrand.com. The domain beardbrand.com is currently hosted on a server located in Canada with the IP address 23.227.38.32, where CAD is the local currency and the local language is English. Beardbrand.com is expected to earn an estimated $19 USD per day from advertising revenue. The sale of beardbrand.com would possibly be worth $14,114 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Beardbrand.com receives an estimated 6,779 unique visitors every day - a huge amount of traffic! This report was last updated 27th June, 2021.

About beardbrand.com

Site Preview: beardbrand.com beardbrand.com
Title: Beard Products | Beardbrand
Description: Simplify your grooming routine. Versatile beard, hair, and skin products for men. Invest in yourself and Keep on Growing.
Keywords and Tags: online shopping
Related Terms: beard, beard styles 2019, beard trimmer, chin strap beard, how to grow beard naturally at home, how to trim a beard, monkey tail beard, routine, ted cruz beard
Fav Icon:
Age: Over 12 years old
Domain Created: 25th January, 2012
Domain Updated: 18th January, 2021
Domain Expires: 25th January, 2022
Review

Snoop Score

3/5 (Great!)

Valuation

$14,114 USD
Note: All valuation figures are estimates.

Popularity

High
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 65,787
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 6,779
Monthly Visitors: 206,331
Yearly Visitors: 2,474,335
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $19 USD
Monthly Revenue: $588 USD
Yearly Revenue: $7,052 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: beardbrand.com 14
Domain Name: beardbrand 10
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 2.01 seconds
Load Time Comparison: Faster than 45% of sites

PageSpeed Insights

Avg. (All Categories) 76
Performance 83
Accessibility 89
Best Practices 80
SEO 92
Progressive Web App 36
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.beardbrand.com/
Updated: 27th June, 2021

1.06 seconds
First Contentful Paint (FCP)
91%
6%
3%

0.00 seconds
First Input Delay (FID)
99%
0%
1%

Simulate loading on desktop
83

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for beardbrand.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Largest Contentful Paint — 1.2 s
The timing of the largest text or image that is painted.
Cumulative Layout Shift — 0.002
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Properly size images
Images can slow down the page's load time. Beardbrand.com should consider serving more appropriate-sized images.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Beardbrand.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Beardbrand.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Beardbrand.com should consider minifying JS files.
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 460 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.beardbrand.com/
462.848
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Beardbrand.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://beardbrand.com/
190
https://www.beardbrand.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Beardbrand.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 53 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://embed.typeform.com/embed.js
14622
https://connect.facebook.net/signals/config/487577655854908?v=2.9.42&r=stable
11828
https://connect.facebook.net/signals/config/496368567210396?v=2.9.42&r=stable
11825
https://analytics.tiktok.com/i18n/pixel/events.js?sdkid=C31SKB7G09F8EHQRGS80&lib=ttq
10140
https://analytics.tiktok.com/i18n/pixel/identify.js
5420
https://static.klaviyo.com/onsite/js/signup_forms.c770662cb4225966fefb.js
173
https://cdn.shopify.com/shopifycloud/shopify/assets/shopify_pay/storefront-b61f50798075db890698930c4405673937fe89353f7fea7be88b5ce16a9c0af8.js?v=20210208
124
https://analytics.getshogun.com/collector.js?shop=beardbrand.myshopify.com
111
https://cdn.shopify.com/shopifycloud/shopify/assets/shop_events_listener-eb19870e6f215e4e4acd8067d24ecfcbfee2d96d96aa8607e8fd45edf40eacc6.js
79
https://static.klaviyo.com/onsite/js/vendors~signup_forms.c2a128f0a5b495dbd9c8.js
64
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/libs.min.js?v=2617854318439446974
52
https://connect.facebook.net/en_US/fbevents.js
45
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/theme.min.js?v=11862861167435216688
31
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.

Diagnostics

Avoids enormous network payloads — Total size was 1,870 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.youtube.com/s/player/11aba956/player_ias.vflset/en_US/base.js
496228
https://cdn.judge.me/shopify_v2.js
77982
https://connect.facebook.net/signals/config/496368567210396?v=2.9.42&r=stable
77022
https://connect.facebook.net/signals/config/487577655854908?v=2.9.42&r=stable
77007
https://www.youtube.com/s/player/11aba956/www-embed-player.vflset/www-embed-player.js
65959
https://static.klaviyo.com/onsite/js/vendors~signup_forms.c2a128f0a5b495dbd9c8.js
62904
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/libs.min.js?v=2617854318439446974
55742
https://embed.typeform.com/embed.js
54586
https://www.youtube.com/s/player/11aba956/www-player-webp.css
46385
https://www.googletagmanager.com/gtm.js?id=GTM-SXH7
43303
Avoids an excessive DOM size — 655 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
655
Maximum DOM Depth
a
16
Maximum Child Elements
22
Avoid chaining critical requests — 9 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Beardbrand.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 9 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
shopify.content_for_header.start
Mark
643.855
shopify.content_for_header.end
Mark
651.168
snaptr
Mark
1805.971
snaptr
Mark
2141.898
mark_pe
Mark
2425.862
mark_fs
Mark
2512.753
mark_ep_pr_s
Mark
2525.808
mark_ep_pr_r
Mark
2526.278
mark_qoes
Mark
2532.197
JavaScript execution time — 0.9 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.youtube.com/s/player/11aba956/player_ias.vflset/en_US/base.js
317.354
251.263
39.142
https://www.beardbrand.com/
262.542
59.578
2.136
https://ajax.googleapis.com/ajax/libs/jquery/3.5.1/jquery.min.js
199.195
63.618
1.549
https://www.youtube.com/s/player/11aba956/www-embed-player.vflset/www-embed-player.js
198.432
185.592
5.138
Unattributable
162.836
4.75
0.178
https://ajax.cloudflare.com/cdn-cgi/scripts/7d0fa10a/cloudflare-static/rocket-loader.min.js
109.642
78.268
6.221
https://static.klaviyo.com/onsite/js/vendors~signup_forms.c2a128f0a5b495dbd9c8.js
102.386
94.857
3.491
https://analytics.tiktok.com/i18n/pixel/events.js?sdkid=C31SKB7G09F8EHQRGS80&lib=ttq
63.036
54.201
6.171
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/libs.min.js?v=2617854318439446974
54.955
17.95
2.807
https://www.youtube.com/embed/9I-FRP4V6wM?start=0&end=0&autoplay=0&loop=1&playlist=9I-FRP4V6wM&version=3&rel=0
53.146
19.599
4.031
Keep request counts low and transfer sizes small — 106 requests • 1,870 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
106
1914680
Script
54
1531169
Font
6
155739
Stylesheet
7
93981
Other
23
70490
Document
5
49887
Image
11
13414
Media
0
0
Third-party
103
1887778
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.0016224019897557
9.1927542124046E-5
7.5213443556037E-5
1.1373976342129E-5
1.1330954209393E-5
Avoid long main-thread tasks — 5 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.youtube.com/s/player/11aba956/player_ias.vflset/en_US/base.js
3744
227
https://www.youtube.com/s/player/11aba956/player_ias.vflset/en_US/base.js
3487
89
https://www.youtube.com/s/player/11aba956/www-embed-player.vflset/www-embed-player.js
3576
80
https://analytics.tiktok.com/i18n/pixel/events.js?sdkid=C31SKB7G09F8EHQRGS80&lib=ttq
1588
62
https://static.klaviyo.com/onsite/js/vendors~signup_forms.c2a128f0a5b495dbd9c8.js
2971
58
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://beardbrand.com/
http/1.1
0
122.4729999667
1689
0
301
text/html
https://www.beardbrand.com/
h2
123.14899999183
585.00099997036
23715
97030
200
text/html
Document
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/theme.scss.css?v=1772383054909935337
h2
601.60399996676
627.78999994043
26603
168721
200
text/css
Stylesheet
https://cdn.judge.me/shopify_v2.js
h2
601.78899997845
722.13899996132
77982
266596
200
text/javascript
Script
https://ajax.cloudflare.com/cdn-cgi/scripts/7d0fa10a/cloudflare-static/rocket-loader.min.js
h2
602.04000002705
622.4129999755
4949
12332
200
application/javascript
Script
https://cdn.shopify.com/s/files/1/0209/0478/files/beardbrand_logo_480x80-8_255x.png?v=1585062351
h2
653.08099996764
672.40599996876
4103
2990
200
image/webp
Image
https://cdn.getshogun.com/6066462aba955100ba33e7c2.css
h2
629.24699997529
687.10199999623
2792
8565
200
text/css
Stylesheet
https://www.beardbrand.com/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js
h2
652.75999996811
744.13899995852
1498
1239
200
application/javascript
Script
https://www.googletagmanager.com/gtm.js?id=GTM-SXH7
h2
653.35199993569
676.12199997529
43303
118795
200
application/javascript
Script
https://cdn.shopify.com/s/trekkie.storefront.2be6ca24936bccaa8d29f3ae9f16d12e413a733a.min.js
h2
653.5229999572
673.12199994922
16110
74429
200
application/javascript
Script
https://cdn.shopify.com/shopifycloud/shopify/assets/shop_events_listener-eb19870e6f215e4e4acd8067d24ecfcbfee2d96d96aa8607e8fd45edf40eacc6.js
h2
653.67399994284
668.65899995901
3787
8039
200
application/javascript
Script
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/lazysizes.min.js?v=17435836340443258698
h2
653.82200002205
669.96700002346
8748
24117
200
application/javascript
Script
https://cdn.judge.me/shopify_v2.css
h2
653.95900001749
718.73099997174
10404
37067
200
text/css
Stylesheet
https://fonts.shopifycdn.com/avenir_next/avenirnext_n5.972a96b7a049f12c89d6d1cd0e1b6c9211f7ba14.woff2?h1=d3d3LnNob3AuYmVhcmRicmFuZC5jb20&h2=YmVhcmRicmFuZC5jb20&hmac=7c9fdf0a6f5f468c1e9a7baec6d8457620e1bf633706d6e6dd5629892322c752
h2
666.80200002156
681.87199998647
20640
19852
200
font/woff2
Font
https://fonts.shopifycdn.com/frutiger_serif/frutigerserif_n4.7d4db66a4841e4f65e872946647c32bbd32c9b7f.woff2?h1=d3d3LnNob3AuYmVhcmRicmFuZC5jb20&h2=YmVhcmRicmFuZC5jb20&hmac=bb53c30bf2102e9c561e01906aeb8b7ecd71be6776702997c806ddd30e194b08
h2
668.05400000885
684.88700001035
26320
25528
200
font/woff2
Font
https://fonts.shopifycdn.com/frutiger_serif/frutigerserif_i4.f4f58b84a0f7d8fbad554ae2133a34acc9dfa30e.woff2?h1=d3d3LnNob3AuYmVhcmRicmFuZC5jb20&h2=YmVhcmRicmFuZC5jb20&hmac=0bdce9ef3f7fb8ea030a6698d73307feb7c2b872b03e2cd5c35b2332850fb0f9
h2
736.47300002631
753.04199999664
34772
33980
200
font/woff2
Font
https://fonts.shopifycdn.com/frutiger_serif/frutigerserif_i7.289d67e7512ab2ad67908627fd4b0f1bca98ab49.woff2?h1=d3d3LnNob3AuYmVhcmRicmFuZC5jb20&h2=YmVhcmRicmFuZC5jb20&hmac=63e3b9798f2c2819817fb5ab9c54c75e56f419d3fd3aac3b86ddb51eb9c30cc7
h2
736.68400000315
757.54799996503
34856
34072
200
font/woff2
Font
https://fonts.shopifycdn.com/frutiger_serif/frutigerserif_n7.01199fe356070f910b64523ac32ffbb2f9ec1f7d.woff2?h1=d3d3LnNob3AuYmVhcmRicmFuZC5jb20&h2=YmVhcmRicmFuZC5jb20&hmac=09bdad2b995b74e780ae8ca7924eeab2b317d70ee19fd40f45a45e29ec19e24b
h2
736.95399996359
754.68200002797
27645
26860
200
font/woff2
Font
https://www.googleadservices.com/pagead/conversion_async.js
h2
797.6979999803
806.42199993599
14790
36813
200
text/javascript
Script
https://analytics.tiktok.com/i18n/pixel/events.js?sdkid=C31SKB7G09F8EHQRGS80&lib=ttq
h2
802.45199997444
1152.9109999537
34311
115265
200
application/javascript
Script
https://connect.facebook.net/en_US/fbevents.js
h2
804.14100002963
820.57400001213
26050
96704
200
application/x-javascript
Script
https://cdn.getshogun.com/6066462aba955100ba33e7c2.js
h2
811.63999997079
895.59299999382
35774
105650
200
application/javascript
Script
https://lib.getshogun.com/lazysizes/2.0.0/shogun-lazysizes.js
h2
811.88299995847
882.51299993135
4916
10675
200
application/javascript
Script
https://ajax.googleapis.com/ajax/libs/jquery/3.5.1/jquery.min.js
h2
812.29499995243
821.22000004165
31890
89476
200
text/javascript
Script
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/custom.js?v=18394415759087249150
h2
812.52100004349
827.7320000343
1480
1018
200
application/javascript
Script
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/theme.min.js?v=11862861167435216688
h2
812.75899999309
833.55400001165
25466
136971
200
application/javascript
Script
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/libs.min.js?v=2617854318439446974
h2
813.07699996978
832.25300000049
55742
180351
200
application/javascript
Script
https://cdn.polyfill.io/v3/polyfill.min.js?unknown=polyfill&features=fetch,Element.prototype.closest,Element.prototype.remove,Element.prototype.classList,Array.prototype.includes,Array.prototype.fill,Object.assign,CustomEvent,IntersectionObserver,IntersectionObserverEntry,URL
h2
813.37200000416
841.25699999277
881
72
200
text/javascript
Script
https://cdn.shopify.com/shopifycloud/shopify/assets/shopify_pay/storefront-b61f50798075db890698930c4405673937fe89353f7fea7be88b5ce16a9c0af8.js?v=20210208
h2
813.75199998729
828.93800002057
18842
49739
200
application/javascript
Script
https://googleads.g.doubleclick.net/pagead/viewthroughconversion/990174919/?random=1624781221384&cv=9&fst=1624781221384&num=1&guid=ON&resp=GooglemKTybQhCsO&eid=2505059650&u_h=600&u_w=800&u_ah=600&u_aw=800&u_cd=24&u_his=2&u_tz=-420&u_java=false&u_nplug=0&u_nmime=0&gtm=2wg6n0&sendb=1&ig=1&frm=0&url=https%3A%2F%2Fwww.beardbrand.com%2F&tiba=Beard%20Products%20%7C%20Beardbrand&hn=www.googleadservices.com&async=1&rfmt=3&fmt=4
h2
869.60199999157
885.05299994722
1926
1601
200
text/javascript
Script
https://googleads.g.doubleclick.net/pagead/viewthroughconversion/701593110/?random=1624781221393&cv=9&fst=1624781221393&num=1&guid=ON&resp=GooglemKTybQhCsO&eid=2505059651&u_h=600&u_w=800&u_ah=600&u_aw=800&u_cd=24&u_his=2&u_tz=-420&u_java=false&u_nplug=0&u_nmime=0&gtm=2wg6n0&sendb=1&ig=1&frm=0&url=https%3A%2F%2Fwww.beardbrand.com%2F&tiba=Beard%20Products%20%7C%20Beardbrand&hn=www.googleadservices.com&async=1&rfmt=3&fmt=4
h2
877.26500001736
885.16599999275
1927
1601
200
text/javascript
Script
https://connect.facebook.net/signals/config/487577655854908?v=2.9.42&r=stable
h2
892.05799996853
911.48000000976
77007
266536
200
application/x-javascript
Script
https://www.google.com/pagead/1p-user-list/990174919/?random=1624781221384&cv=9&fst=1624780800000&num=1&guid=ON&eid=2505059650&u_h=600&u_w=800&u_ah=600&u_aw=800&u_cd=24&u_his=2&u_tz=-420&u_java=false&u_nplug=0&u_nmime=0&gtm=2wg6n0&sendb=1&frm=0&url=https%3A%2F%2Fwww.beardbrand.com%2F&tiba=Beard%20Products%20%7C%20Beardbrand&async=1&fmt=3&is_vtc=1&random=2377442091&resp=GooglemKTybQhCsO&rmt_tld=0&ipr=y
h2
896.11199998762
907.67099999357
763
42
200
image/gif
Image
https://www.google.com/pagead/1p-user-list/701593110/?random=1624781221393&cv=9&fst=1624780800000&num=1&guid=ON&eid=2505059651&u_h=600&u_w=800&u_ah=600&u_aw=800&u_cd=24&u_his=2&u_tz=-420&u_java=false&u_nplug=0&u_nmime=0&gtm=2wg6n0&sendb=1&frm=0&url=https%3A%2F%2Fwww.beardbrand.com%2F&tiba=Beard%20Products%20%7C%20Beardbrand&async=1&fmt=3&is_vtc=1&random=2013364738&resp=GooglemKTybQhCsO&rmt_tld=0&ipr=y
h2
897.22499996424
910.07999994326
763
42
200
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https://www.youtube.com/youtubei/v1/log_event?alt=json&key=AIzaSyAO_FJ2SlqU8Q4STEHLGCilw_Y9_11qcW8
h2
4901.950999978
4927.9010000173
512
28
200
application/json
XHR
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
595.544
7.697
635.36
7.644
643.091
19.596
662.699
29.754
702.147
12
717.652
15.696
733.359
11.245
748.905
5.856
754.809
8.499
768.314
13.527
796.61
14.553
811.606
13.372
825.045
12.408
838.325
22.337
868.471
7.682
876.164
7.673
884.173
14.398
933.336
27.391
1166.443
62.494
1535.867
12.037
1551.473
40.455
1591.948
16.71
1611.233
14.868
1637.312
27.325
1666.275
28.094
1698.094
9.304
1707.977
6.153
1714.177
7.372
1728.313
9.122
1738.934
12.224
1754.106
18.381
1775.19
18.943
1798.881
9.812
1813.89
11.193
1825.867
13.714
1839.645
16.124
1856.408
11.964
1871.356
6.953
1881.195
27.733
1909.311
14.413
1937.013
6.982
1954.236
31.112
1994.258
7.553
2004.34
5.305
2031.529
17.199
2048.767
7.524
2056.341
58.404
2123.018
8.366
2150.111
6.169
2159.779
11.177
2185.129
32.095
2218.697
14.938
2241.542
9.325
2251.327
17.115
2269.851
18.347
2288.664
7.879
2319.503
42.593
2362.321
88.641
2458.042
14.396
2472.457
159.388
2631.953
18.484
2652.685
13.483
2678.593
8.005
2692.25
17.543
2709.808
6.952
2723.771
227.093
3681.892
7.042
4895.502
13.096
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Metrics

First Contentful Paint — 1.0 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 1.5 s
The time taken for the page contents to be visibly populated.
Time to Interactive — 3.9 s
The time taken for the page to become fully interactive.
Total Blocking Time — 220 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

Max Potential First Input Delay — 230 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 1.0 s
The time taken for the primary content of the page to be rendered.

Opportunities

Eliminate render-blocking resources — Potential savings of 330 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Beardbrand.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/theme.scss.css?v=1772383054909935337
26603
270
Reduce unused CSS — Potential savings of 76 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Beardbrand.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.youtube.com/s/player/11aba956/www-player-webp.css
46385
43907
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/theme.scss.css?v=1772383054909935337
26603
23338
https://cdn.judge.me/shopify_v2.css
10404
10404
Reduce unused JavaScript — Potential savings of 692 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.youtube.com/s/player/11aba956/player_ias.vflset/en_US/base.js
496228
353486
https://connect.facebook.net/signals/config/496368567210396?v=2.9.42&r=stable
77022
71588
https://connect.facebook.net/signals/config/487577655854908?v=2.9.42&r=stable
77007
57171
https://cdn.judge.me/shopify_v2.js
77982
47310
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/libs.min.js?v=2617854318439446974
55742
43534
https://www.youtube.com/s/player/11aba956/www-embed-player.vflset/www-embed-player.js
65959
35172
https://embed.typeform.com/embed.js
54586
32643
https://cdn.getshogun.com/6066462aba955100ba33e7c2.js
35774
23841
https://static.klaviyo.com/onsite/js/vendors~signup_forms.c2a128f0a5b495dbd9c8.js
62904
22082
https://www.googletagmanager.com/gtm.js?id=GTM-SXH7
43303
21278

Diagnostics

Minimize main-thread work — 2.1 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
1231.466
Other
303.431
Style & Layout
180.836
Script Parsing & Compilation
142.88
Rendering
125.281
Garbage Collection
49.422
Parse HTML & CSS
40.797

Diagnostics

Serve static assets with an efficient cache policy — 35 resources found
Beardbrand.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://embed.typeform.com/embed.js
0
54586
https://analytics.getshogun.com/collector.js?shop=beardbrand.myshopify.com
0
17218
https://lib.getshogun.com/lazysizes/2.0.0/shogun-lazysizes.js
0
4916
https://intg.snapchat.com/shopify/shopify-scevent-init.js?id=e2a22d9d-5ef2-4406-96be-96d8f3b6c5cd&shop=beardbrand.myshopify.com
0
4401
https://cdn.judge.me/assets/installed.js?shop=beardbrand.myshopify.com
0
528
https://static.klaviyo.com/onsite/js/klaviyo.js?company_id=hFArAj&shop=beardbrand.myshopify.com
1000
1517
https://sc-static.net/js-sha256-v1.min.js
600000
8841
https://sc-static.net/scevent.min.js
600000
6265
https://static.doubleclick.net/instream/ad_status.js
900000
653
https://connect.facebook.net/signals/config/496368567210396?v=2.9.42&r=stable
1200000
77022
https://connect.facebook.net/signals/config/487577655854908?v=2.9.42&r=stable
1200000
77007
https://connect.facebook.net/en_US/fbevents.js
1200000
26050
https://www.google-analytics.com/plugins/ua/linkid.js
3600000
1477
https://www.google-analytics.com/analytics.js
7200000
20313
https://yt3.ggpht.com/ytc/AKedOLQsFZeYU0t6Xcpi8czXt3LHFxRPNupNO-VphAtCGg=s68-c-k-c0x00ffffff-no-rj
86400000
3711
https://ajax.cloudflare.com/cdn-cgi/scripts/7d0fa10a/cloudflare-static/rocket-loader.min.js
172800000
4949
https://www.beardbrand.com/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js
172800000
1498
https://cdn.judge.me/shopify_v2.js
604800000
77982
https://cdn.judge.me/shopify_v2.css
604800000
10404
https://cdn.polyfill.io/v3/polyfill.min.js?unknown=polyfill&features=fetch,Element.prototype.closest,Element.prototype.remove,Element.prototype.classList,Array.prototype.includes,Array.prototype.fill,Object.assign,CustomEvent,IntersectionObserver,IntersectionObserverEntry,URL
604800000
881
https://p.typekit.net/p.css?s=1&k=faq1tcb&ht=tk&f=12046.12048.12051.12054.39350.39351.39352.39353.39354.39355&a=4529569&app=typekit&e=css
604800000
317
https://static.klaviyo.com/onsite/js/vendors~signup_forms.c2a128f0a5b495dbd9c8.js
2592000000
62904
https://static.klaviyo.com/onsite/js/signup_forms.c770662cb4225966fefb.js
2592000000
42198
https://static.klaviyo.com/onsite/js/sharedUtils.ff79bf923e79d7911102.js
2592000000
19235
https://static.klaviyo.com/onsite/js/sentry.e9c13b4f41b96aec7b8a.js
2592000000
14445
https://static.klaviyo.com/onsite/js/fender_analytics.456c8f342c819a986a29.js
2592000000
7569
https://static.klaviyo.com/onsite/js/1.f492a3d1ada3f6002e9a.css
2592000000
6092
https://static.klaviyo.com/onsite/js/static.2f988bb7eee7af96d419.js
2592000000
5653
https://static.klaviyo.com/onsite/js/styles.e4cca842c10ad5df6926.js
2592000000
809
https://app.backinstock.org/widget/35336_1615317434.js?v=6&shop=beardbrand.myshopify.com
2629746000
23382
https://fonts.shopifycdn.com/frutiger_serif/frutigerserif_i7.289d67e7512ab2ad67908627fd4b0f1bca98ab49.woff2?h1=d3d3LnNob3AuYmVhcmRicmFuZC5jb20&h2=YmVhcmRicmFuZC5jb20&hmac=63e3b9798f2c2819817fb5ab9c54c75e56f419d3fd3aac3b86ddb51eb9c30cc7
2629800000
34856
https://fonts.shopifycdn.com/frutiger_serif/frutigerserif_i4.f4f58b84a0f7d8fbad554ae2133a34acc9dfa30e.woff2?h1=d3d3LnNob3AuYmVhcmRicmFuZC5jb20&h2=YmVhcmRicmFuZC5jb20&hmac=0bdce9ef3f7fb8ea030a6698d73307feb7c2b872b03e2cd5c35b2332850fb0f9
2629800000
34772
https://fonts.shopifycdn.com/frutiger_serif/frutigerserif_n7.01199fe356070f910b64523ac32ffbb2f9ec1f7d.woff2?h1=d3d3LnNob3AuYmVhcmRicmFuZC5jb20&h2=YmVhcmRicmFuZC5jb20&hmac=09bdad2b995b74e780ae8ca7924eeab2b317d70ee19fd40f45a45e29ec19e24b
2629800000
27645
https://fonts.shopifycdn.com/frutiger_serif/frutigerserif_n4.7d4db66a4841e4f65e872946647c32bbd32c9b7f.woff2?h1=d3d3LnNob3AuYmVhcmRicmFuZC5jb20&h2=YmVhcmRicmFuZC5jb20&hmac=bb53c30bf2102e9c561e01906aeb8b7ecd71be6776702997c806ddd30e194b08
2629800000
26320
https://fonts.shopifycdn.com/avenir_next/avenirnext_n5.972a96b7a049f12c89d6d1cd0e1b6c9211f7ba14.woff2?h1=d3d3LnNob3AuYmVhcmRicmFuZC5jb20&h2=YmVhcmRicmFuZC5jb20&hmac=7c9fdf0a6f5f468c1e9a7baec6d8457620e1bf633706d6e6dd5629892322c752
2629800000
20640
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/roboto/v18/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2
3.5609999904409
Reduce the impact of third-party code — Third-party code blocked the main thread for 260 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
648323
255.813
220618
0.883
343656
0
182328
0
88914
0
67344
0
43303
0
31890
0
29645
0
23382
0
22413
0
21319
0
16365
0
11506
0
4949
0
4477
0
1763
0
1722
0
1705
0
Some third-party resources can be lazy loaded with a facade — 1 facade alternative available
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Product Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
YouTube Embedded Player (Video)
648323
255.813
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Source
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Source
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
https://cdn.shopify.com/s/files/1/0209/0478/files/beardbrand_logo_480x80-8_255x.png?v=1585062351
89

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of beardbrand.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Contrast

Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Beardbrand.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Names and labels

`<frame>` or `<iframe>` elements do not have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Failing Elements
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
80

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that beardbrand.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
script-src directive is missing. This can allow the execution of unsafe scripts.
script-src
High
Elements controlled by object-src are considered legacy features. Consider setting object-src to 'none' to prevent the injection of plugins that execute unsafe scripts.
object-src
High
No CSP configures a reporting destination. This makes it difficult to maintain the CSP over time and monitor for any breakages.
report-uri
Medium

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
3.5.1
Preact
10
boomerang.js
2.2.0
Shopify
core-js
core-js-pure@3.0.0; core-js-global@3.11.0; core-js-global@3.6.5; core-js-global@2.5.7; core-js-global@2.6.5; core-js-global@2.6.5; core-js-global@2.6.5
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://beardbrand.com/
Allowed
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
92

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for beardbrand.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of beardbrand.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
36

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of beardbrand.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of beardbrand.com on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 68
Performance 29
Accessibility 91
Best Practices 87
SEO 93
Progressive Web App 42
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.beardbrand.com/
Updated: 27th June, 2021

1.36 seconds
First Contentful Paint (FCP)
84%
11%
5%

0.01 seconds
First Input Delay (FID)
95%
4%
1%

Simulate loading on mobile
29

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for beardbrand.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.029
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Properly size images
Images can slow down the page's load time. Beardbrand.com should consider serving more appropriate-sized images.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Beardbrand.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Beardbrand.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Beardbrand.com should consider minifying JS files.
Reduce unused CSS — Potential savings of 33 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Beardbrand.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/theme.scss.css?v=1772383054909935337
26605
23785
https://cdn.judge.me/shopify_v2.css
10404
10404
Reduce unused JavaScript — Potential savings of 391 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://connect.facebook.net/signals/config/487577655854908?v=2.9.5&r=c2
88389
83243
https://connect.facebook.net/signals/config/496368567210396?v=2.9.5&r=c2
88359
73499
https://ajax.googleapis.com/ajax/libs/jquery/3.5.1/jquery.min.js
90180
53482
https://cdn.judge.me/shopify_v2.js
77982
47310
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/libs.min.js?v=2617854318439446974
55744
43596
https://embed.typeform.com/embed.js
54586
31978
https://cdn.getshogun.com/6066462aba955100ba33e7c2.js
35774
23841
https://static.klaviyo.com/onsite/js/vendors~signup_forms.c2a128f0a5b495dbd9c8.js
62903
22081
https://www.googletagmanager.com/gtm.js?id=GTM-SXH7
43303
21183
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
Enable text compression — Potential savings of 57 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://ajax.googleapis.com/ajax/libs/jquery/3.5.1/jquery.min.js
89476
58526
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 140 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.beardbrand.com/
143.335
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Beardbrand.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://beardbrand.com/
630
https://www.beardbrand.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Beardbrand.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 50 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://embed.typeform.com/embed.js
14622
https://analytics.tiktok.com/i18n/pixel/events.js?sdkid=C31SKB7G09F8EHQRGS80&lib=ttq
10150
https://connect.facebook.net/signals/config/487577655854908?v=2.9.5&r=c2
9964
https://connect.facebook.net/signals/config/496368567210396?v=2.9.5&r=c2
9962
https://analytics.tiktok.com/i18n/pixel/identify.js
5456
https://static.klaviyo.com/onsite/js/signup_forms.c770662cb4225966fefb.js
173
https://cdn.shopify.com/shopifycloud/shopify/assets/shopify_pay/storefront-b61f50798075db890698930c4405673937fe89353f7fea7be88b5ce16a9c0af8.js?v=20210208
122
https://analytics.getshogun.com/collector.js?shop=beardbrand.myshopify.com
111
https://cdn.shopify.com/shopifycloud/shopify/assets/shop_events_listener-eb19870e6f215e4e4acd8067d24ecfcbfee2d96d96aa8607e8fd45edf40eacc6.js
79
https://static.klaviyo.com/onsite/js/vendors~signup_forms.c2a128f0a5b495dbd9c8.js
64
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/libs.min.js?v=2617854318439446974
52
https://connect.facebook.net/en_US/fbevents.js
45
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/theme.min.js?v=11862861167435216688
31
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.

Diagnostics

Avoids enormous network payloads — Total size was 1,285 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://ajax.googleapis.com/ajax/libs/jquery/3.5.1/jquery.min.js
90180
https://connect.facebook.net/signals/config/487577655854908?v=2.9.5&r=c2
88389
https://connect.facebook.net/signals/config/496368567210396?v=2.9.5&r=c2
88359
https://cdn.judge.me/shopify_v2.js
77982
https://static.klaviyo.com/onsite/js/vendors~signup_forms.c2a128f0a5b495dbd9c8.js
62903
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/libs.min.js?v=2617854318439446974
55744
https://embed.typeform.com/embed.js
54586
https://www.googletagmanager.com/gtm.js?id=GTM-SXH7
43303
https://static.klaviyo.com/onsite/js/signup_forms.c770662cb4225966fefb.js
42198
https://cdn.getshogun.com/6066462aba955100ba33e7c2.js
35774
Avoids an excessive DOM size — 655 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
655
Maximum DOM Depth
a
16
Maximum Child Elements
22
Avoid chaining critical requests — 9 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Beardbrand.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 4 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
shopify.content_for_header.start
Mark
629.626
shopify.content_for_header.end
Mark
719.637
snaptr
Mark
3091.577
snaptr
Mark
6235.533
All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 91 requests • 1,285 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
91
1315440
Script
47
1018791
Font
5
144226
Other
20
68608
Stylesheet
6
47599
Document
4
26258
Image
9
9958
Media
0
0
Third-party
88
1288423
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.028518371582031
0.00068826410505507
3.6725654197666E-5
3.2592030781478E-5
3.0882936484401E-5
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://static.klaviyo.com/onsite/js/vendors~signup_forms.c2a128f0a5b495dbd9c8.js
25509
3394
https://analytics.tiktok.com/i18n/pixel/events.js?sdkid=C31SKB7G09F8EHQRGS80&lib=ttq
10961
2024
https://ajax.googleapis.com/ajax/libs/jquery/3.5.1/jquery.min.js
13863
782
https://analytics.getshogun.com/collector.js?shop=beardbrand.myshopify.com
22309
772
https://cdn.judge.me/shopify_v2.js
5325
771
https://ajax.cloudflare.com/cdn-cgi/scripts/7d0fa10a/cloudflare-static/rocket-loader.min.js
8725
581
https://cdn.shopify.com/shopifycloud/shopify/assets/shopify_pay/storefront-b61f50798075db890698930c4405673937fe89353f7fea7be88b5ce16a9c0af8.js?v=20210208
18016
527
https://www.beardbrand.com/
1145
476
https://ajax.googleapis.com/ajax/libs/jquery/3.5.1/jquery.min.js
23730
445
https://www.beardbrand.com/
2492
435
https://sc-static.net/scevent.min.js
19119
422
https://www.beardbrand.com/
4444
403
https://connect.facebook.net/signals/config/487577655854908?v=2.9.5&r=c2
14645
397
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/libs.min.js?v=2617854318439446974
19644
396
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/theme.min.js?v=11862861167435216688
20040
393
https://www.beardbrand.com/
1833
389
https://embed.typeform.com/embed.js
17396
383
https://connect.facebook.net/signals/config/496368567210396?v=2.9.5&r=c2
12985
380
https://cdn.shopify.com/s/trekkie.storefront.2be6ca24936bccaa8d29f3ae9f16d12e413a733a.min.js
4950
375
https://ajax.cloudflare.com/cdn-cgi/scripts/7d0fa10a/cloudflare-static/rocket-loader.min.js
3688
372
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://beardbrand.com/
http/1.1
0
114.2890000483
1700
0
301
text/html
https://www.beardbrand.com/
h2
115.95400003716
258.29200004227
23821
97165
200
text/html
Document
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/theme.scss.css?v=1772383054909935337
h2
465.74000001419
509.16400004644
26605
168721
200
text/css
Stylesheet
https://cdn.judge.me/shopify_v2.js
h2
466.24500001781
590.74900008272
77982
266596
200
text/javascript
Script
https://ajax.cloudflare.com/cdn-cgi/scripts/7d0fa10a/cloudflare-static/rocket-loader.min.js
h2
466.36400010902
499.48200001381
4951
12332
200
application/javascript
Script
https://cdn.shopify.com/s/files/1/0209/0478/files/beardbrand_logo_480x80-8_255x@2x.png?v=1585062351
h2
767.72200001869
813.36500006728
4459
3341
200
image/png
Image
https://cdn.getshogun.com/6066462aba955100ba33e7c2.css
h2
521.91500004847
597.72700001486
2792
8565
200
text/css
Stylesheet
https://www.beardbrand.com/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js
h2
767.5740000559
813.7070001103
1496
1239
200
application/javascript
Script
https://www.googletagmanager.com/gtm.js?id=GTM-SXH7
h2
767.84100010991
817.41800007876
43303
118795
200
application/javascript
Script
https://cdn.shopify.com/s/trekkie.storefront.2be6ca24936bccaa8d29f3ae9f16d12e413a733a.min.js
h2
767.95300003141
862.55800002255
16108
74429
200
application/javascript
Script
https://cdn.shopify.com/shopifycloud/shopify/assets/shop_events_listener-eb19870e6f215e4e4acd8067d24ecfcbfee2d96d96aa8607e8fd45edf40eacc6.js
h2
768.07200000621
805.88400003035
3787
8039
200
application/javascript
Script
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/lazysizes.min.js?v=17435836340443258698
h2
768.20100005716
873.68900002912
8750
24117
200
application/javascript
Script
https://cdn.judge.me/shopify_v2.css
h2
768.308000057
885.83800010383
10404
37067
200
text/css
Stylesheet
https://fonts.shopifycdn.com/avenir_next/avenirnext_n5.972a96b7a049f12c89d6d1cd0e1b6c9211f7ba14.woff2?h1=d3d3LnNob3AuYmVhcmRicmFuZC5jb20&h2=YmVhcmRicmFuZC5jb20&hmac=7c9fdf0a6f5f468c1e9a7baec6d8457620e1bf633706d6e6dd5629892322c752
h2
873.51400009356
903.70600007009
20641
19852
200
font/woff2
Font
https://fonts.shopifycdn.com/frutiger_serif/frutigerserif_n4.7d4db66a4841e4f65e872946647c32bbd32c9b7f.woff2?h1=d3d3LnNob3AuYmVhcmRicmFuZC5jb20&h2=YmVhcmRicmFuZC5jb20&hmac=bb53c30bf2102e9c561e01906aeb8b7ecd71be6776702997c806ddd30e194b08
h2
899.18300008867
923.87900000904
26320
25528
200
font/woff2
Font
https://fonts.shopifycdn.com/frutiger_serif/frutigerserif_i4.f4f58b84a0f7d8fbad554ae2133a34acc9dfa30e.woff2?h1=d3d3LnNob3AuYmVhcmRicmFuZC5jb20&h2=YmVhcmRicmFuZC5jb20&hmac=0bdce9ef3f7fb8ea030a6698d73307feb7c2b872b03e2cd5c35b2332850fb0f9
h2
1267.2730000922
1297.7660000324
34764
33980
200
font/woff2
Font
https://fonts.shopifycdn.com/frutiger_serif/frutigerserif_i7.289d67e7512ab2ad67908627fd4b0f1bca98ab49.woff2?h1=d3d3LnNob3AuYmVhcmRicmFuZC5jb20&h2=YmVhcmRicmFuZC5jb20&hmac=63e3b9798f2c2819817fb5ab9c54c75e56f419d3fd3aac3b86ddb51eb9c30cc7
h2
1285.2060000878
1313.7140000472
34856
34072
200
font/woff2
Font
https://fonts.shopifycdn.com/frutiger_serif/frutigerserif_n7.01199fe356070f910b64523ac32ffbb2f9ec1f7d.woff2?h1=d3d3LnNob3AuYmVhcmRicmFuZC5jb20&h2=YmVhcmRicmFuZC5jb20&hmac=09bdad2b995b74e780ae8ca7924eeab2b317d70ee19fd40f45a45e29ec19e24b
h2
1285.3750000941
1312.6700000139
27645
26860
200
font/woff2
Font
https://cdn.getshogun.com/6066462aba955100ba33e7c2.js
h2
1605.4370000493
1767.3230000073
35774
105650
200
application/javascript
Script
https://lib.getshogun.com/lazysizes/2.0.0/shogun-lazysizes.js
h2
1618.3050000109
1765.6770000467
4915
10675
200
application/javascript
Script
https://ajax.googleapis.com/ajax/libs/jquery/3.5.1/jquery.min.js
h2
1621.1650000187
1712.4990000157
90180
89476
200
text/javascript
Script
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/custom.js?v=18394415759087249150
h2
1666.0649999976
1724.2570000235
1480
1018
200
application/javascript
Script
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/theme.min.js?v=11862861167435216688
h2
1670.5830000574
1723.5030001029
25466
136971
200
application/javascript
Script
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/libs.min.js?v=2617854318439446974
h2
1670.7650000462
1759.2300000833
55744
180351
200
application/javascript
Script
https://cdn.polyfill.io/v3/polyfill.min.js?unknown=polyfill&features=fetch,Element.prototype.closest,Element.prototype.remove,Element.prototype.classList,Array.prototype.includes,Array.prototype.fill,Object.assign,CustomEvent,IntersectionObserver,IntersectionObserverEntry,URL
h2
1670.9050000645
1721.6940000653
882
72
200
text/javascript
Script
https://cdn.shopify.com/shopifycloud/shopify/assets/shopify_pay/storefront-b61f50798075db890698930c4405673937fe89353f7fea7be88b5ce16a9c0af8.js?v=20210208
h2
1679.2580001056
1702.6320000878
18571
49739
200
application/javascript
Script
https://connect.facebook.net/en_US/fbevents.js
h2
2507.236000034
2585.2780001005
23893
105791
200
application/x-javascript
Script
https://www.google-analytics.com/analytics.js
h2
2554.315000074
2599.7230000794
20313
49377
200
text/javascript
Script
https://sc-static.net/scevent.min.js
h2
2586.1190001015
2665.977000026
6377
14364
200
application/javascript
Script
https://www.googleadservices.com/pagead/conversion_async.js
h2
2597.7160000475
2611.995000043
14790
36813
200
text/javascript
Script
https://analytics.tiktok.com/i18n/pixel/events.js?sdkid=C31SKB7G09F8EHQRGS80&lib=ttq
h2
2604.0700000012
2959.9470000248
34342
115265
200
application/javascript
Script
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2123.138
73.338
2196.517
18.382
2214.951
192.744
2407.845
5.115
2414.728
68.044
2484.494
16.678
2501.229
5.212
2506.452
14.581
2521.219
45.142
2581.509
92.497
2674.028
7.461
2681.592
31.009
2720.537
36.366
2758.163
45.515
2804.059
59.751
2869.796
37.194
2914.044
45.223
2959.317
7.939
2967.984
6.733
2974.773
9.389
2996.01
7.409
3003.747
77.222
3081.019
87.551
3168.633
22.973
3191.643
25.704
3217.359
79.477
3307.678
12.428
3320.251
7.248
3334.683
76.763
3411.499
66.995
3478.571
505.973
3989.389
9.234
3998.646
14.351
4014.27
6.952
4028.565
95.112
4124.307
36.825
4166.461
32.338
4199.791
20.608
4259.733
19.754
4378.441
99.235
4478.934
7.584
4499.874
290.336
4790.313
15.16
4805.489
390.817
5196.333
130.13
5333.125
68.745
5402.408
29.918
5432.348
8.399
5440.805
68.224
5509.314
50.421
5567.441
15.821
5583.477
13.348
5601.206
30.264
5631.682
79.733
5711.535
5.894
5717.443
11.219
5730.503
31.298
5763.918
16.745
5780.764
19.909
5801.025
11.282
5816.735
76.496
5895.293
95.716
5991.361
23.725
6015.161
16.197
6033.479
27.445
6065.499
131.723
6197.807
13.364
6233.561
5.091
6268.31
10.692
6279.605
9.456
6289.934
21.268
6312.634
58.503
6371.165
5.034
6376.524
20.723
6397.269
25.034
6423.404
105.598
6529.017
28.268
6557.782
5.911
6564.821
11.624
6578.374
98.883
6677.305
5.218
6683.597
98.259
6784.677
38.203
6823.38
52.179
6875.58
126.367
7001.986
10.285
7012.813
64.834
7079.206
6.505
7088.143
6.534
7098.114
7.132
7106.642
14.334
7124.016
35.425
7167.349
39.157
7206.822
9.95
7217.269
45.358
7262.684
13.766
7277.049
93.636
7379.863
76.736
7457.512
5.757
7468.102
5.632
7473.746
15.183
7488.982
10.689
7500.593
6.553
7508.853
193.018
7701.92
12.603
7714.537
19.35
7734.501
21.894
7756.577
30.358
7787.251
14.657
7802.186
18.388
7820.599
111.241
7932.405
32.351
7976.776
11.031
7987.882
70.442
8058.342
16.466
8074.849
48.522
8124.491
11.247
8136.067
45.93
8182.037
25.412
8207.492
25.923
8233.455
45.922
8279.524
848.588
9128.176
47.554
9177.272
7.397
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16.302
9202.267
5.844
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16.27
9228.819
6.473
9236.227
86.212
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42.723
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18.711
9398.362
12.425
9411.014
91.995
9503.029
115.49
9619.821
63.096
9682.973
9.7
9693.715
135.905
9829.643
26.519
9856.179
6.14
9866.228
7.57
9874.216
32.454
9931.381
25.27
9965.632
10.49
9988.006
8.798
10005.626
5.469
10059.375
5.506
10067.996
14.165
10083.219
14.611
10098.122
6.17
10161.942
24.64
10207.367
18.048
10225.461
39.78
10270.917
16.671
10300.789
7.943
10325.822
34.761
10400.913
16.81
10463.362
9.275
10495.942
21.984
10564.652
6.446
10580.801
5.626
10620.4
10.589
10658.439
13.164
10671.643
12.283
10683.951
45.452
10759.408
9.44
10768.873
22.066
10816.491
11.444
10858.837
10.429
10869.295
29.048
10898.412
9.511
10925.126
37.33
10962.487
5.48
10973.755
8.425
10982.225
5.85
10998.757
12.727
11017.751
7.563
11076.015
19.315
11098.231
17.914
11116.186
51.521
11184.142
80.683
11264.899
11.878
11279.778
7.549
11287.937
10.529
11306.882
13.617
11359.961
14.291
11376.947
35.003
11412.003
6.131
11458.987
11.159
11486.457
32.241
11518.785
42.996
11562.157
9.761
11585.752
7.397
11601.789
58.494
11672.904
25.323
11699.004
16.444
11762.689
16.669
11797.807
20.872
11857.313
15.42
11921.449
10.615
11970.852
30.559
12001.463
61.627
12063.495
26.446
12162.865
17.782
12189.303
27.535
12228.089
28.416
12956.347
5.162
13223.3
9.79
13262.421
15.591
13286.173
21.633
13307.87
6.969
13315.413
15.519
13342.798
18.292
13379.794
10.313
13415.091
7.287
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Other

First Meaningful Paint — 4.0 s
The time taken for the primary content of the page to be rendered.

Opportunities

Eliminate render-blocking resources — Potential savings of 680 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Beardbrand.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/theme.scss.css?v=1772383054909935337
26605
930

Metrics

First Contentful Paint — 3.6 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 14.5 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 4.3 s
The timing of the largest text or image that is painted.
Time to Interactive — 33.9 s
The time taken for the page to become fully interactive.
Total Blocking Time — 22,870 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

Max Potential First Input Delay — 3,390 ms
Users could experience a delay when interacting with the page.
First Contentful Paint (3G) — 7320 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Diagnostics

Serve static assets with an efficient cache policy — 33 resources found
Beardbrand.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://embed.typeform.com/embed.js
0
54586
https://analytics.getshogun.com/collector.js?shop=beardbrand.myshopify.com
0
17219
https://lib.getshogun.com/lazysizes/2.0.0/shogun-lazysizes.js
0
4915
https://intg.snapchat.com/shopify/shopify-scevent-init.js?id=e2a22d9d-5ef2-4406-96be-96d8f3b6c5cd&shop=beardbrand.myshopify.com
0
4423
https://cdn.judge.me/assets/installed.js?shop=beardbrand.myshopify.com
0
528
https://static.klaviyo.com/onsite/js/klaviyo.js?company_id=hFArAj&shop=beardbrand.myshopify.com
1000
1516
https://sc-static.net/js-sha256-v1.min.js
600000
8841
https://sc-static.net/scevent.min.js
600000
6265
https://connect.facebook.net/signals/config/487577655854908?v=2.9.5&r=c2
1200000
88389
https://connect.facebook.net/signals/config/496368567210396?v=2.9.5&r=c2
1200000
88359
https://connect.facebook.net/en_US/fbevents.js
1200000
23893
https://www.google-analytics.com/plugins/ua/linkid.js
3600000
1476
https://www.google-analytics.com/analytics.js
7200000
20313
https://ajax.cloudflare.com/cdn-cgi/scripts/7d0fa10a/cloudflare-static/rocket-loader.min.js
172800000
4951
https://www.beardbrand.com/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js
172800000
1496
https://cdn.judge.me/shopify_v2.js
604800000
77982
https://cdn.judge.me/shopify_v2.css
604800000
10404
https://cdn.polyfill.io/v3/polyfill.min.js?unknown=polyfill&features=fetch,Element.prototype.closest,Element.prototype.remove,Element.prototype.classList,Array.prototype.includes,Array.prototype.fill,Object.assign,CustomEvent,IntersectionObserver,IntersectionObserverEntry,URL
604800000
882
https://p.typekit.net/p.css?s=1&k=faq1tcb&ht=tk&f=12046.12048.12051.12054.39350.39351.39352.39353.39354.39355&a=4529569&app=typekit&e=css
604800000
317
https://static.klaviyo.com/onsite/js/vendors~signup_forms.c2a128f0a5b495dbd9c8.js
2592000000
62903
https://static.klaviyo.com/onsite/js/signup_forms.c770662cb4225966fefb.js
2592000000
42198
https://static.klaviyo.com/onsite/js/sharedUtils.ff79bf923e79d7911102.js
2592000000
19235
https://static.klaviyo.com/onsite/js/sentry.e9c13b4f41b96aec7b8a.js
2592000000
14445
https://static.klaviyo.com/onsite/js/fender_analytics.456c8f342c819a986a29.js
2592000000
7568
https://static.klaviyo.com/onsite/js/1.f492a3d1ada3f6002e9a.css
2592000000
6093
https://static.klaviyo.com/onsite/js/static.2f988bb7eee7af96d419.js
2592000000
5652
https://static.klaviyo.com/onsite/js/styles.e4cca842c10ad5df6926.js
2592000000
808
https://app.backinstock.org/widget/35336_1615317434.js?v=6&shop=beardbrand.myshopify.com
2629746000
23376
https://fonts.shopifycdn.com/frutiger_serif/frutigerserif_i7.289d67e7512ab2ad67908627fd4b0f1bca98ab49.woff2?h1=d3d3LnNob3AuYmVhcmRicmFuZC5jb20&h2=YmVhcmRicmFuZC5jb20&hmac=63e3b9798f2c2819817fb5ab9c54c75e56f419d3fd3aac3b86ddb51eb9c30cc7
2629800000
34856
https://fonts.shopifycdn.com/frutiger_serif/frutigerserif_i4.f4f58b84a0f7d8fbad554ae2133a34acc9dfa30e.woff2?h1=d3d3LnNob3AuYmVhcmRicmFuZC5jb20&h2=YmVhcmRicmFuZC5jb20&hmac=0bdce9ef3f7fb8ea030a6698d73307feb7c2b872b03e2cd5c35b2332850fb0f9
2629800000
34764
https://fonts.shopifycdn.com/frutiger_serif/frutigerserif_n7.01199fe356070f910b64523ac32ffbb2f9ec1f7d.woff2?h1=d3d3LnNob3AuYmVhcmRicmFuZC5jb20&h2=YmVhcmRicmFuZC5jb20&hmac=09bdad2b995b74e780ae8ca7924eeab2b317d70ee19fd40f45a45e29ec19e24b
2629800000
27645
https://fonts.shopifycdn.com/frutiger_serif/frutigerserif_n4.7d4db66a4841e4f65e872946647c32bbd32c9b7f.woff2?h1=d3d3LnNob3AuYmVhcmRicmFuZC5jb20&h2=YmVhcmRicmFuZC5jb20&hmac=bb53c30bf2102e9c561e01906aeb8b7ecd71be6776702997c806ddd30e194b08
2629800000
26320
https://fonts.shopifycdn.com/avenir_next/avenirnext_n5.972a96b7a049f12c89d6d1cd0e1b6c9211f7ba14.woff2?h1=d3d3LnNob3AuYmVhcmRicmFuZC5jb20&h2=YmVhcmRicmFuZC5jb20&hmac=7c9fdf0a6f5f468c1e9a7baec6d8457620e1bf633706d6e6dd5629892322c752
2629800000
20641
Reduce JavaScript execution time — 22.1 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.beardbrand.com/
7425.352
995.064
47.676
https://ajax.googleapis.com/ajax/libs/jquery/3.5.1/jquery.min.js
6436.5399999999
1128.932
213.704
Unattributable
4475.176
395.812
0.648
https://static.klaviyo.com/onsite/js/vendors~signup_forms.c2a128f0a5b495dbd9c8.js
4255.108
2557.296
52.568
https://ajax.cloudflare.com/cdn-cgi/scripts/7d0fa10a/cloudflare-static/rocket-loader.min.js
3953.984
3089.52
162.204
https://analytics.tiktok.com/i18n/pixel/events.js?sdkid=C31SKB7G09F8EHQRGS80&lib=ttq
2056.752
1686.464
188.312
https://cdn.shopify.com/s/trekkie.storefront.2be6ca24936bccaa8d29f3ae9f16d12e413a733a.min.js
1347.788
1296.44
27.108
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/libs.min.js?v=2617854318439446974
910.4
443.368
70.904
https://sc-static.net/scevent.min.js
876.668
715
75.16
https://cdn.judge.me/shopify_v2.js
838.42
544.14
155.992
https://analytics.getshogun.com/collector.js?shop=beardbrand.myshopify.com
771.9
764.58
4.796
https://lib.getshogun.com/lazysizes/2.0.0/shogun-lazysizes.js
723.628
517.344
4.02
https://www.googletagmanager.com/gtm.js?id=GTM-SXH7
688.124
503.028
152.164
https://connect.facebook.net/signals/config/487577655854908?v=2.9.5&r=c2
661.536
495.168
80.144
https://cdn.shopify.com/shopifycloud/shopify/assets/shopify_pay/storefront-b61f50798075db890698930c4405673937fe89353f7fea7be88b5ce16a9c0af8.js?v=20210208
521.512
493.12
25.284
https://cdn.shopify.com/shopifycloud/boomerang/shopify-boomerang-1.0.0.min.js
421.1
263.632
136.864
https://embed.typeform.com/embed.js
382.684
279.24
89.932
https://static.klaviyo.com/onsite/js/static.2f988bb7eee7af96d419.js
382.544
333.864
31.748
https://connect.facebook.net/signals/config/496368567210396?v=2.9.5&r=c2
380.776
156.068
50.54
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/theme.min.js?v=11862861167435216688
374.7
329.176
40.796
https://www.google-analytics.com/analytics.js
358.216
318.648
30.86
https://tr.snapchat.com/cm/i?pid=e2a22d9d-5ef2-4406-96be-96d8f3b6c5cd
350.608
17.024
43.02
https://www.googleadservices.com/pagead/conversion_async.js
331.32
238.14
90.472
https://connect.facebook.net/en_US/fbevents.js
309.416
241.64
64.312
https://tr.snapchat.com/p
306.764
36.052
39.188
https://app.backinstock.org/widget/35336_1615317434.js?v=6&shop=beardbrand.myshopify.com
306.608
137.716
71.896
https://www.google-analytics.com/plugins/ua/linkid.js
291.248
287.668
1.34
https://cdn.getshogun.com/6066462aba955100ba33e7c2.js
287.776
179.644
23.176
https://static.klaviyo.com/onsite/js/sharedUtils.ff79bf923e79d7911102.js
281.584
233.732
43.14
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/theme.scss.css?v=1772383054909935337
275.708
0
0
https://sc-static.net/js-sha256-v1.min.js
250.784
227.992
21.108
https://tr.snapchat.com/cm/p?rand=1624711780332&pnid=140&pcid=21fc8b8d-cc91-469c-8d33-9073cc058e68
209.892
14.76
5.024
https://intg.snapchat.com/shopify/shopify-scevent-init.js?id=e2a22d9d-5ef2-4406-96be-96d8f3b6c5cd&shop=beardbrand.myshopify.com
184.276
165.548
17.468
https://static.klaviyo.com/onsite/js/signup_forms.c770662cb4225966fefb.js
183.496
13.68
33.368
https://static.klaviyo.com/onsite/js/klaviyo.js?company_id=hFArAj&shop=beardbrand.myshopify.com
181.264
178.116
1.68
https://googleads.g.doubleclick.net/pagead/viewthroughconversion/701593110/?random=1624781249125&cv=9&fst=1624781249125&num=1&guid=ON&resp=GooglemKTybQhCsO&eid=2505059651&u_h=640&u_w=360&u_ah=640&u_aw=360&u_cd=24&u_his=2&u_tz=-420&u_java=false&u_nplug=0&u_nmime=0&gtm=2wg6n0&sendb=1&ig=1&frm=0&url=https%3A%2F%2Fwww.beardbrand.com%2F&tiba=Beard%20Products%20%7C%20Beardbrand&hn=www.googleadservices.com&async=1&rfmt=3&fmt=4
146.804
134.452
1.444
https://cdn.shopify.com/s/files/1/0209/0478/t/157/assets/lazysizes.min.js?v=17435836340443258698
131.232
102.892
20.84
https://analytics.tiktok.com/i18n/pixel/identify.js
128.492
82.868
18.98
https://cdn.shopify.com/shopifycloud/shopify/assets/storefront/load_feature-a55261a7a987674749989983b5889eadaac6795d8d48548fb61470a96edb9524.js
123.128
105.032
17.332
https://static.klaviyo.com/onsite/js/sentry.e9c13b4f41b96aec7b8a.js
103.532
62.996
37.428
https://cdn.judge.me/shopify_v2.css
95.076
0
0
https://analytics.tiktok.com/i18n/pixel/config.js?sdkid=C31SKB7G09F8EHQRGS80&hostname=www.beardbrand.com
78.404
32.148
0.98
https://static.klaviyo.com/onsite/js/1.f492a3d1ada3f6002e9a.css
73.552
0
0
https://cdn.shopify.com/shopifycloud/shopify/assets/storefront/features-87e8399988880142f2c62771b9d8f2ff6c290b3ff745dd426eb0dfe0db9d1dae.js
71.444
59.06
9.096
https://rechargeassets-bootstrapheroes-rechargeapps.netdna-ssl.com/static/js/recharge.js?shop=beardbrand.myshopify.com
54.892
20.556
33.576
Minimize main-thread work — 43.3 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
19953.688
Other
7929.7080000001
Rendering
5489.1479999999
Style & Layout
4583.208
Script Parsing & Compilation
2293.696
Garbage Collection
1806.96
Parse HTML & CSS
1196.176
Reduce the impact of third-party code — Third-party code blocked the main thread for 15,160 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
220613
3826.768
341119
2623.728
4951
2026.832
90180
1686.144
67375
1499.864
29652
1053.72
203025
747.036
88914
616.936
22413
477.356
43303
331.108
19497
183.008
23376
86.732
4477
0
2226
0
1722
0
1713
0
1705
0
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Source
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
https://cdn.shopify.com/s/files/1/0209/0478/files/beardbrand_logo_480x80-8_255x@2x.png?v=1585062351
91

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of beardbrand.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Contrast

Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Beardbrand.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Names and labels

`<frame>` or `<iframe>` elements do not have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Failing Elements

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
87

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that beardbrand.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
script-src directive is missing. This can allow the execution of unsafe scripts.
script-src
High
Elements controlled by object-src are considered legacy features. Consider setting object-src to 'none' to prevent the injection of plugins that execute unsafe scripts.
object-src
High
No CSP configures a reporting destination. This makes it difficult to maintain the CSP over time and monitor for any breakages.
report-uri
Medium

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
3.5.1
Preact
10
boomerang.js
2.2.0
Shopify
core-js
core-js-global@3.11.0; core-js-pure@3.0.0; core-js-global@3.6.5; core-js-global@2.5.7; core-js-global@2.6.5; core-js-global@2.6.5; core-js-global@2.6.5
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://beardbrand.com/
Allowed
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
93

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for beardbrand.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of beardbrand.com on mobile screens.
Document uses legible font sizes — 98.67% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
h1, h2, h3, h4, h5, h6, p
1.33%
11px
98.67%
≥ 12px
Tap targets are sized appropriately — 100% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
42

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of beardbrand.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of beardbrand.com on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 23.227.38.32
Continent: North America
Country: Canada
Canada Flag
Region:
City:
Longitude: -79.3716
Latitude: 43.6319
Currencies: CAD
Languages: English
French

Web Hosting Provider

Name IP Address
Shopify, Inc.
Registration

Domain Registrant

Private Registration: No
Name:
Organization:
Country:
City:
State:
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
TUCOWS, INC. 199.16.172.52
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness: 80/100
WOT Child Safety: 94/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: www.beardbrand.com
Issued By: R3
Valid From: 9th June, 2021
Valid To: 7th September, 2021
Subject: CN = www.beardbrand.com
Hash: 2b7a3ddc
Issuer: CN = R3
O = Let's Encrypt
S = US
Version: 2
Serial Number: 0x04AA7B21192025849CD6C24F1E0859D9E0F7
Serial Number (Hex): 04AA7B21192025849CD6C24F1E0859D9E0F7
Valid From: 9th June, 2024
Valid To: 7th September, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:14:2E:B3:17:B7:58:56:CB:AE:50:09:40:E6:1F:AF:9D:8B:14:C2:C6
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
Certificate Policies: Policy: 2.23.140.1.2.1
Policy: 1.3.6.1.4.1.44947.1.1.1
CPS: http://cps.letsencrypt.org

Authority Information Access: OCSP - URI:http://r3.o.lencr.org
CA Issuers - URI:http://r3.i.lencr.org/

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : F6:5C:94:2F:D1:77:30:22:14:54:18:08:30:94:56:8E:
E3:4D:13:19:33:BF:DF:0C:2F:20:0B:CC:4E:F1:64:E3
Timestamp : Jun 9 05:33:48.900 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:ED:DC:F9:52:48:0A:5A:7D:C6:4A:11:
FE:7E:15:FA:78:8C:59:E5:BA:A9:BF:29:1C:F2:08:D8:
0F:25:ED:F7:25:02:21:00:E5:DD:BE:19:E8:07:1B:BA:
BD:94:22:B3:4A:B6:AF:E0:F9:1C:CC:3B:C7:48:5B:BD:
FB:54:69:4C:7B:F2:B7:BE
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 94:20:BC:1E:8E:D5:8D:6C:88:73:1F:82:8B:22:2C:0D:
D1:DA:4D:5E:6C:4F:94:3D:61:DB:4E:2F:58:4D:A2:C2
Timestamp : Jun 9 05:33:49.365 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:87:FA:22:A0:E6:B0:73:BC:8C:85:DB:
5D:AF:3C:95:FE:6B:7A:25:67:F4:E4:04:63:4B:0E:D4:
53:3E:11:74:2D:02:20:2A:60:41:62:DB:D0:5A:48:31:
69:B7:39:90:AE:12:CA:64:B2:ED:3F:34:81:CF:5F:9D:
E6:BD:9C:C1:CC:C6:19
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:www.beardbrand.com
Technical

DNS Lookup

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Date: 27th June, 2021
Content-Type: text/html; charset=utf-8
Server: cloudflare
Connection: keep-alive
X-Sorting-Hat-PodId: 82
X-Sorting-Hat-ShopId: 2090478
X-Storefront-Renderer-Rendered: 1
Set-Cookie: *
Link: <https://cdn.shopify.com>; rel=preconnect, <https://cdn.shopify.com>; rel=preconnect; crossorigin
X-Alternate-Cache-Key: cacheable:e93e4b671f9db58d0040a21c25616b10
X-Cache: hit, server
X-Frame-Options: DENY
Content-Security-Policy: block-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
Strict-Transport-Security: max-age=7889238
X-ShopId: 2090478
X-ShardId: 82
Vary: Accept
Content-Language: en
X-Shopify-Stage: production
X-Dc: gcp-us-east1,gcp-us-east1,gcp-us-east1
X-Request-ID: bb7fc1bd-ccd3-4b1c-9dde-c0b6ec04e217
X-Permitted-Cross-Domain-Policies: none
X-XSS-Protection: 1; mode=block
X-Download-Options: noopen
X-Content-Type-Options: nosniff
NEL: {"report_to":"network-errors","max_age":2592000,"success_fraction":0.0001}
Report-To: {"group":"network-errors","max_age":2592000,"endpoints":[{"url":"https://monorail-edge.shopifysvc.com/v1/reports/nel/20190325/shopify"}]}
CF-Cache-Status: DYNAMIC
cf-request-id: 0aee1af18b000018f253a0c000000001
Expect-CT: max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
CF-RAY: 665d2dc8d85118f2-EWR

Whois Lookup

Created: 25th January, 2012
Changed: 18th January, 2021
Expires: 25th January, 2022
Registrar: TUCOWS, INC.
Status: clientTransferProhibited
clientUpdateProhibited
Nameservers: eva.ns.cloudflare.com
paul.ns.cloudflare.com
Owner Name: REDACTED FOR PRIVACY
Owner Organization: REDACTED FOR PRIVACY
Owner Street: REDACTED FOR PRIVACY
Owner Post Code: REDACTED FOR PRIVACY
Owner City: REDACTED FOR PRIVACY
Owner State: Texas
Owner Country: US
Owner Phone: REDACTED FOR PRIVACY
Owner Email: https://tieredaccess.com/contact/bc97fec1-e028-45c5-9d93-b0a0ed12d888
Admin Name: REDACTED FOR PRIVACY
Admin Organization: REDACTED FOR PRIVACY
Admin Street: REDACTED FOR PRIVACY
Admin Post Code: REDACTED FOR PRIVACY
Admin City: REDACTED FOR PRIVACY
Admin State: REDACTED FOR PRIVACY
Admin Country: REDACTED FOR PRIVACY
Admin Phone: REDACTED FOR PRIVACY
Admin Email: REDACTED FOR PRIVACY
Tech Name: REDACTED FOR PRIVACY
Tech Organization: REDACTED FOR PRIVACY
Tech Street: REDACTED FOR PRIVACY
Tech Post Code: REDACTED FOR PRIVACY
Tech City: REDACTED FOR PRIVACY
Tech State: REDACTED FOR PRIVACY
Tech Country: REDACTED FOR PRIVACY
Tech Phone: REDACTED FOR PRIVACY
Tech Email: REDACTED FOR PRIVACY
Full Whois: Domain Name: BEARDBRAND.COM
Registry Domain ID: 1698683944_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.tucows.com
Registrar URL: http://tucowsdomains.com
Updated Date: 2021-01-18T08:04:38
Creation Date: 2012-01-25T18:13:34
Registrar Registration Expiration Date: 2022-01-25T18:13:34
Registrar: TUCOWS, INC.
Registrar IANA ID: 69
Reseller: Alpha Hosting
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Registry Registrant ID:
Registrant Name: REDACTED FOR PRIVACY
Registrant Organization: REDACTED FOR PRIVACY
Registrant Street: REDACTED FOR PRIVACY
Registrant City: REDACTED FOR PRIVACY
Registrant State/Province: Texas
Registrant Postal Code: REDACTED FOR PRIVACY
Registrant Country: US
Registrant Phone: REDACTED FOR PRIVACY
Registrant Phone Ext:
Registrant Fax: REDACTED FOR PRIVACY
Registrant Fax Ext:
Registrant Email: https://tieredaccess.com/contact/bc97fec1-e028-45c5-9d93-b0a0ed12d888
Registry Admin ID:
Admin Name: REDACTED FOR PRIVACY
Admin Organization: REDACTED FOR PRIVACY
Admin Street: REDACTED FOR PRIVACY
Admin City: REDACTED FOR PRIVACY
Admin State/Province: REDACTED FOR PRIVACY
Admin Postal Code: REDACTED FOR PRIVACY
Admin Country: REDACTED FOR PRIVACY
Admin Phone: REDACTED FOR PRIVACY
Admin Phone Ext:
Admin Fax: REDACTED FOR PRIVACY
Admin Fax Ext:
Admin Email: REDACTED FOR PRIVACY
Registry Tech ID:
Tech Name: REDACTED FOR PRIVACY
Tech Organization: REDACTED FOR PRIVACY
Tech Street: REDACTED FOR PRIVACY
Tech City: REDACTED FOR PRIVACY
Tech State/Province: REDACTED FOR PRIVACY
Tech Postal Code: REDACTED FOR PRIVACY
Tech Country: REDACTED FOR PRIVACY
Tech Phone: REDACTED FOR PRIVACY
Tech Phone Ext:
Tech Fax: REDACTED FOR PRIVACY
Tech Fax Ext:
Tech Email: REDACTED FOR PRIVACY
Name Server: eva.ns.cloudflare.com
Name Server: paul.ns.cloudflare.com
DNSSEC: unsigned
Registrar Abuse Contact Email: domainabuse@tucows.com
Registrar Abuse Contact Phone: +1.4165350123
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2021-06-27T08:06:57Z <<<

"For more information on Whois status codes, please visit https://icann.org/epp"

Registration Service Provider:
Alpha Hosting, support@alphahosting.com
+1.8669630424
https://www.alphahosting.com/
This company may be contacted for domain login/passwords,
DNS/Nameserver changes, and general domain support questions.

The Data in the Tucows Registrar WHOIS database is provided to you by Tucows
for information purposes only, and may be used to assist you in obtaining
information about or related to a domain name's registration record.

Tucows makes this information available "as is," and does not guarantee its
accuracy.

By submitting a WHOIS query, you agree that you will use this data only for
lawful purposes and that, under no circumstances will you use this data to:
a) allow, enable, or otherwise support the transmission by e-mail,
telephone, or facsimile of mass, unsolicited, commercial advertising or
solicitations to entities other than the data recipient's own existing
customers; or (b) enable high volume, automated, electronic processes that
send queries or data to the systems of any Registry Operator or
ICANN-Accredited registrar, except as reasonably necessary to register
domain names or modify existing registrations.

The compilation, repackaging, dissemination or other use of this Data is
expressly prohibited without the prior written consent of Tucows.

Tucows reserves the right to terminate your access to the Tucows WHOIS
database in its sole discretion, including without limitation, for excessive
querying of the WHOIS database or for failure to otherwise abide by this
policy.

Tucows reserves the right to modify these terms at any time.

By submitting this query, you agree to abide by these terms.

NOTE: THE WHOIS DATABASE IS A CONTACT DATABASE ONLY. LACK OF A DOMAIN
RECORD DOES NOT SIGNIFY DOMAIN AVAILABILITY.

Nameservers

Name IP Address
eva.ns.cloudflare.com 173.245.58.114
paul.ns.cloudflare.com 108.162.193.135
Related

Subdomains

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Backlink Competitors

Sites with the same domain name

Sites hosted on the same IP address

Domain Valuation Snoop Score
$14,958 USD 3/5
$973 USD 2/5
$3,717 USD 3/5
0/5
$1,000 USD 2/5